From CeaseFire to CureViolence
From CeaseFire to CureViolence: Bold new brand reflects promise, optimism
After 12 years of reducing shootings and killings in Chicago, Baltimore, New York City, and cities across the globe as CeaseFire, the anti-violence project of the University of Illinois at Chicago School of Public Health is becoming CureViolence, effective September 13, 2012.
Click here for a message from Founder and Executive Director, Dr. Gary Slutkin.
By definition, CureViolence is “a means of healing or restoring to health” and “a method or course of treatment.” The new name is action-oriented and sets the tone for a solution-based approach that will create permanent change. CureViolence treats violence as a public health epidemic crisis by stressing that violence behaves like a contagious disease, is transmitted and spreads like a disease, and that its spread can be interrupted and effectively prevented.
CeaseFire is a difficult name to move away from. The success of The Interrupters documentary has given it widespread recognition. And CeaseFire is a catchy name – SO catchy, in fact, that literally dozens of others use the same name, but not the same approach.
The CureViolence brand, of course, is more than a name and a logo. It is the promise that we make as an organization. It boldly states our resolve to seek not only a temporary stop to violence, but also a long-term solution to the seemingly intractable problem of violence. CureViolence believes its new name conveys the spirit of determination and hope that is at the root of our approach. This determination and hope is not based on wishful thinking but rooted in experience and supported by results.
Research has shown that the Cure Violence approach successfully reduces shootings and killings. A 2008 study by the U.S. Department of Justice of seven years of our work in Chicago reported significant drops in violence in Chicago’s most volatile neighborhoods, including a 100 percent reduction in retaliatory murders. A 2012 study from Johns Hopkins Bloomberg School of Public Health shows a replication of the program in Baltimore cut homicides in half and changed youth attitudes and behaviors away from using violence.
Earlier this year, when CeaseFire was named in the “TOP 100 BEST NGOs” worldwide by The Global Journal (ranked as number one in violence prevention), our effectiveness was one of the highest rated scores out of all the criteria we were measured against.
The staff and violence interrupters that work at CureViolence are inspired to continue this work and bring an even larger message of hope that we can cure violence together. Less violence means more life, stronger communities and new opportunities for everyone in the neighborhoods.
To learn more about CureViolence, click here.
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